Marketing strategies, part 4: Jillions of details

I’ll begin by quoting the e-mail that started all this. Brian said:

Bill – You have some very good points in this article.  I wonder how we can increase readership of your blog?

Two ideas come to mind:

  1. Consider changing the name of your blog to something like “The Homeless Blogger”
  2. There are a number of newspapers that are by homeless people for the broader community.  We have one here in Columbus called Street Speech.  You could submit a weekly blog there.  Here is a partial list:  http://www.homeless.org.au/directory/news.htm

Some background: WordPress gives me very detailed stats about who visits my blog: where they are; what posts or pages they read; where they clicked on a link, if they did, to get here; what search engine terms they used, if any; and more.

The quickest way to increase my readership is for my readers to link to and quote from the blog early and often throughout the day. Incorporate links into your e-mail signatures. Regard any Facebook post or Tweet as incomplete until it includes a link. Do the same with comments on other blogs or news articles …

I have the conviction that the right eyes will find the blog at the right time. That doesn’t mean I should do nothing.
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